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How can we help TractorPoint
Dennis,
Just finished looking at the registering on tractorpoint thread and thought that perhaps its time for a rational discussion of how we can help you be successful. I do love the site and understand the cost involved with maintaining it. The issue I have with the concept of premium service (though I do agree all users should register) is not the money, but that its contrary to what makes internet sites great; the "network effect" (Metcalfe’s Law states that, “the usefulness, or utility, of a network equals the square of the number of users." Anything you do that limits the number of users limits the effectiveness of the site (The substance is coming from the users) therefore preventing you from accessing significant advertising dollars.
Anyone have any ideas on how we can access more users and make money for the site without charging the users?
Just my thoughts, thanks for listening, keep up the good work.
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How can we help TractorPoint
Thanks for the constructive imput!
Last week I posted about how I got a new PDA an HP Ipaq 2215 and a new Cell phone a Sony Ericsson T616. I mention this because, it gave me some new exposure to a subscription service called Advantgo.
Advantgo allows PDA users to have a Free subscription to various Web sites like CNN, Sports Illustrated....that get downloaded to your PDA when it is connected to your laptop so you can view the content when you are on the road at a Wendy's and want to surf what's going on...
OK cool right! Yup. How's it work?
1) you must register for .. no problem here. And you get a good taste of the system for free, sufficient for most casual users.
2) If you get hooked on the idea you need to get a premium membership and this expands your capabilities significantly.
Guess what. This is so popular that CNN will no longer let Advantgo distribute their content. So now there is a subscription CNNtoGo for a fee. Realone is the same it goes on and on for subscription content...
Now as far as application to TractorPoint, perhaps the subscription thing may not be compelling enough??? So far the subscription approach has been a significant improvement to this site.
Your comment that volume is important is correct. Unfortunately, the advertising paradigm died about 24 months ago. From 1998 til then it was only barely viable but not now. Most web businesses like TractorPoint are looking at micro mini purchases, like our subscription 6 pennies a day deal.
To make the subscription more acceptable sites are making barter type arrangemnets with vendors to give $$ off coupons to Subscription paying members.
One way to undo the subscription service is to sell things to members that members want, like Tractor Tire Chains, Wheel Weights, Grade Blades, Box scrappers and other simple implements that local dealers add no service value to and can be drop shipped to the customer.
I have been looking into this as well.
Anyway thanks for the input and any other comments are welcome.
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I still like the baseball caps, coffee mug, and Tractor Point Babe Calender idea. Is that practical or not enough demand to justify the cost?
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Chief,
You had told me about your other ideas, but not the Babe one, now that puts a whole new light on the subject! God this is good!
We'll have you guys submit Babe entry photos, we'll have a vote and we'll sell the calendars off the site.
Great idea. Start sending in the Pix now the 12 Miss TractorPoint finalists will compete for the the 2004 Miss TractorPoint Crown and a prize of a $1000, and a promise to have her pix on the home page for all of 2004.
What do you guys think???? Calendars $20 each ??
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"Chief,
You had told me about your other ideas, but not the Babe one, now that puts a whole new light on the subject! God this is good!
We'll have you guys submit Babe entry photos, we'll have a vote and we'll sell the calendars off the site.
Great idea. Start sending in the Pix now the 12 Miss TractorPoint finalists will compete for the the 2004 Miss TractorPoint Crown and a prize of a $1000, and a promise to have her pix on the home page for all of 2004.
What do you guys think???? Calendars $20 each ?? "
I am shaving my legs as we speak! I want to be Miss November, it is my birthday month!
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Don't forget the "Miss Top & Tilt" contest. Hope you guys have some uninhibited wives and girl friends!  ! Scott, watch that razor burn. Really shows up bad in panty hose.
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If your going to have a miss TractorPoint calendar it's only fair that you give the women a mister TractorPoint calendar. That means sending in pictures of studly TractorPoint members for publication. Dennis mentioned the need for a TractorPoint diet plan - this just might help promote that idea 
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How about the old back-door method.
I'm sure that if dealers could get their customers better educated they would spend less time talking to them, without compensation, about routine maintenance, operation, abilities, methods or just silly little things or idle curiousity about their new machine.
Now having said that don't jump on me yet, I realize this is a cost of doing business, I have to do it too, I gladly spend untold dollars a year educating my customers, and the apreciate it.
However, just as with any other cost of business, if it can be reduced, there is a chance profit will increase, or at least the productivity will.
So, the pitch to a dealer is, when you sell a CUT give the customer the manuals and books that tell them about their unit, AND a membership to TractorPoint where they can learn everything else they need toeffectively & SAFELY use their new unit.
I doubt any dealer could get better value for about one tenth of one percent of the sale price than that, if somebody thinks they can chew the fat with a customer for long for $20 they're dreaming....
Just my northern two cents worth....
Best of luck.
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I'm not trying to be disrespectful to the original poster who started this thread with good intentions, but this is too fun. How about these categories?
Miss Receiver Hitch
Miss Loader Rollback
Miss Rotary Cutter (Lorena Bobbit?)
OK, I'll go back to work now.
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Murf, that sounds like some solid out-of-the-box thinking!
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